Facebook ads have become a staple for small businesses hoping to drive sales and establish brand awareness.

Additionally, Facebook is home to over 1.1 billion users and offers a plethora of ad types, and targeting options, and Facebook Advertising is especially beneficial for local retailers who frequently have promotions, featured products and an e-commerce website. Learn why Facebook ads are the perfect pairing to any retail business’ marketing […] Read more »

How Mobile-Friendly Is Your Website? If You Don’t Know, You’re Missing Out on Sales

Years ago, many people still used their desktop or laptop computers to research products and complete online purchases. Those were the days: Businesses could get away with website design that wasn’t particularly mobile-friendly. Those days are long gone. In today’s ever-connected world, shoppers are savvier and more demanding than ever. Business owners […] Read more »

7 Simple Changes to Make Your Website More Visible in Search Engines

Whenever you need something — a product, a piece of information, a contact number — what’s the first thing you usually do? You pull up a search engine and type in your query, right? Google processes more than 3.5 billion searches every day. So, it’s no wonder that so many companies are […] Read more »

How the Future of Mobile Search Is Unfolding This Year and Beyond

Mobile use is at an all-time high, and shows no signs of slowing down. It has been predicted that by 2020, there will be the equivalent of 1.5 mobile devices for every person in the world. It’s no wonder this trend is sometimes referred to as the “mobile revolution.” But what does […] Read more »

3 Top Strategies for Attracting Visitors to Your Website

In their book, Start Your Own Business, the staff of Entrepreneur Media Inc. guides you through the critical steps to starting a business, then supports you in surviving the first three years as a business owner. In this edited excerpt, the authors describe three key ways you can attract more […] Read more »

How a New, Mobile-Friendly Website Gave a Fitness Company a Boost in Profits

Angela Mader’s business, Fitlosophy, began in 2008, when she started printing fitness and nutrition journals for men and women. Over the years, as sales grew steadily, she expanded into food scales and more journals, among other products. But one number scared her: Fifty-six percent of her online sales were coming from mobile, and […] Read more »

What Google’s New Mobile-Friendly Changes Mean for You

On February 26, Google dropped a major bomb in a seemingly-casual blog post on mobile-friendly search results. While the engine has always made mobile-readiness and the easy access of information a priority, it has now spelled out that it will use mobile-friendliness as a stronger ranking signal than ever before. It will […] Read more »