How Mobile-Friendly Is Your Website? If You Don’t Know, You’re Missing Out on Sales

Years ago, many people still used their desktop or laptop computers to research products and complete online purchases. Those were the days: Businesses could get away with website design that wasn’t particularly mobile-friendly. Those days are long gone. In today’s ever-connected world, shoppers are savvier and more demanding than ever. Business owners […] Read more »

7 Simple Changes to Make Your Website More Visible in Search Engines

Whenever you need something — a product, a piece of information, a contact number — what’s the first thing you usually do? You pull up a search engine and type in your query, right? Google processes more than 3.5 billion searches every day. So, it’s no wonder that so many companies are […] Read more »

How the Future of Mobile Search Is Unfolding This Year and Beyond

Mobile use is at an all-time high, and shows no signs of slowing down. It has been predicted that by 2020, there will be the equivalent of 1.5 mobile devices for every person in the world. It’s no wonder this trend is sometimes referred to as the “mobile revolution.” But what does […] Read more »

6 Advanced Techniques for Link-Building as a Future SEO Strategy

The exact details of Google’s search algorithms aren’t public knowledge, making it somewhat difficult to know exactly what it is the search giant is looking for in quality websites. One of the most commonly misunderstood aspects of these quality rankings is the importance of “white-hat” link-building as part of a solid […] Read more »

3 Top Strategies for Attracting Visitors to Your Website

In their book, Start Your Own Business, the staff of Entrepreneur Media Inc. guides you through the critical steps to starting a business, then supports you in surviving the first three years as a business owner. In this edited excerpt, the authors describe three key ways you can attract more […] Read more »

How a New, Mobile-Friendly Website Gave a Fitness Company a Boost in Profits

Angela Mader’s business, Fitlosophy, began in 2008, when she started printing fitness and nutrition journals for men and women. Over the years, as sales grew steadily, she expanded into food scales and more journals, among other products. But one number scared her: Fifty-six percent of her online sales were coming from mobile, and […] Read more »