6 Advanced Techniques for Link-Building as a Future SEO Strategy

The exact details of Google’s search algorithms aren’t public knowledge, making it somewhat difficult to know exactly what it is the search giant is looking for in quality websites. One of the most commonly misunderstood aspects of these quality rankings is the importance of “white-hat” link-building as part of a solid […] Read more »

3 Top Strategies for Attracting Visitors to Your Website

In their book, Start Your Own Business, the staff of Entrepreneur Media Inc. guides you through the critical steps to starting a business, then supports you in surviving the first three years as a business owner. In this edited excerpt, the authors describe three key ways you can attract more […] Read more »

How a New, Mobile-Friendly Website Gave a Fitness Company a Boost in Profits

Angela Mader’s business, Fitlosophy, began in 2008, when she started printing fitness and nutrition journals for men and women. Over the years, as sales grew steadily, she expanded into food scales and more journals, among other products. But one number scared her: Fifty-six percent of her online sales were coming from mobile, and […] Read more »

What Google’s New Mobile-Friendly Changes Mean for You

On February 26, Google dropped a major bomb in a seemingly-casual blog post on mobile-friendly search results. While the engine has always made mobile-readiness and the easy access of information a priority, it has now spelled out that it will use mobile-friendliness as a stronger ranking signal than ever before. It will […] Read more »

10 Questions to Ask When Optimizing Your Website for Mobile Users

Americans can’t get enough of their smartphones. Most of us compulsively check them countless times a day, then stash them by our bedsides at night, according to the Pew Research Center. We’re hooked on them because they make our lives easier. Fortunately for businesses large and small, smartphones also make […] Read more »

4 things you didn’t know about rich snippets

Wondering how to get those enhanced SERP displays? Columnist Pratik Dholakiya shares useful information about rich snippets and structured data to get you started. Since their launch in 2009, rich snippets have served as a “sneak preview” of Google Search results, adding extra information to a search listing that helps searchers find exactly what […] Read more »